Job Description

Join Siigo and help transform the way thousands of companies operate with technology!\nAt Siigo we are looking for an Inbound Analyst to join our team and take innovation to the next level. If you are passionate about challenges, this is the place where you can make a difference.\n\nYour challenges: \nYou execute and optimize automation and lead nurturing flows, ensuring adequate segmentation and personalization of messages according to each stage of the inbound cycle.\nYou ensure the correct integration of content in inbound marketing strategies, aligning it with conversion objectives.\nYou monitor the performance of automation flows and propose improvements based on engagement metrics and conversion.\nYou design and execute A/B tests on automations, emails, forms, landings and CTAs to improve opening, click and conversion rates.\nYou analyze the test results and generate actionable recommendations for strategy optimization.\nYou continually iterate on the automation flows based on the learnings obtained from the tests\nYou track key metrics such as conversion rates and lead scoring, generating performance reports.\nIdentify patterns of behavior in leads and potential customers to optimize future Lead Nurturing flows.\nYou provide data-based insights that help improve the effectiveness of inbound campaigns.\nYou work with the areas of SEO, Segment Marketing, Design, Inbound, Events and Paid Media to guarantee the correct integration of strategies that drive the generation and conversion of leads.\nYou are the point of contact for the integration of inbound content in multichannel campaigns, ensuring cohesion in messages and experience of the user.\n\nWhat do we need from you?\n- You are a Professional graduated in Marketing, Advertising, Business Administration, Engineering or similar and/or related fields.\n- You have at least 1 year of experience creating Inbound Marketing campaigns where the content fulfills different roles in the stages of: recognition, consideration and cross decision.\n- You handle tools for creating flows and decision trees.\n- You have data analysis skills. \n- You have experience in creating campaigns from Hubspot (essential).\n\nWhat we offer:\nRemote work.\nA team that is committed to learning and real growth.\nAn environment where innovation and collaboration are everyday.\nBenefits that really make a difference.\n\nWe propose: \nBe part of a company that transforms your life by promoting a culture of excellence, based on a purpose, values and skills, which is our essence and differentiates us from other companies.\nEnjoy a Benefits, Wellbeing and Balance Plan, which integrates our life inside and outside the company, creating experiences of happiness for everyone (collaborators and family).\nInterest and support in your continuous learning, professional and personal growth.\nHave fun doing what you like and achieve incredible results.\nBe yourself and live in an inclusive and diverse work environment.\n\nAt Siigo, we value the unique experiences and perspectives of each person. We believe that everyone has something valuable to contribute and we are excited to meet those who would like to contribute to our team. If you are passionate about growing and making a difference in an inclusive environment, we want to meet you!"