Job Description

Company in the advertising and media sector is looking for Business Data Analyst to analyze data, optimize digital campaigns and generate strategic insights.\nPurpose:\n Transform data into key information for decision making, optimizing the performance of digital campaigns and processes.\nMain functions:\nExtract, process and analyze data\nDesign dashboards and reports with KPI\nQuality control of analytical deliverables\nMonitoring of digital campaigns and metrics\nDesign of measurement plans\nFollow-up of tools (adserver, verifiers)\nGeneration of consumption alerts and campaigns\nImplementation of adtech and martech tools\nProfile:\nProfessional in engineering, statistics, economics, administration, marketing or similar\nMinimum 2 years in data analysis\nKey knowledge:\nExcel / advanced Microsoft Office\nSQL and Python\nGoogle Analytics and Tag Manager\nAds platforms (Meta, Google Ads, DV360)\nVisualization: Power BI, Tableau, Data Studio, Datorama\nConditions:\nSalary: To be agreed + benefits\nHours: Monday to Friday (8:30 am 5:30 pm)\nMode: Hybrid\nContract: Permanent\nLocation: Bogotá",