Job Description

About the role
Title: Chief Revenue Officer (h/m/d)
Location:
World
Job Description:
Let us introduce ourselves
Hello! We are Appinio, a global market research company that combines an AI-based insights platform with expert consulting. With a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.
We started in Hamburg in 2014, but now we are honored to call the world our playground, with more than
260 employees
extended along
13 countries
(we are remote first), over 2600 international clients, providing research from
+190 markets,
globally.
Do you want to be part of the Appinio movement?
At Appinio we value
transparency
in our recruitment process
and we've created a blog to share what to expect during each step of our journey together:
here
Appinio's Chief Revenue Officer (CRO) will own the entire Go-to-Market (GTM) function, leading global sales, customer success and revenue operations to drive growth of our product-first, AI-powered market research platform. This is one of the most critical executive roles in the company, directly responsible for driving revenue, scaling international markets, and ensuring our GTM functions operate as a cohesive, high-performance engine.
This is a unique opportunity to own and shape the entire business growth engine of a rapidly growing AI-powered research SaaS company. The CRO will directly influence Appinio's product monetization, international expansion and next phase of growth as a true business co-architect, and will be fully responsible for revenue performance, channel health, monetization and customer expansion across all regions.
What will you be doing?
Growth and revenue leadership:
Develop and execute a scalable, data-driven growth strategy aligned with profitability, CAC efficiency and ROI discipline; Own end-to-end revenue accountability, including ARR, Net Revenue Retention (NRR), pipeline coverage, and new logo acquisition.
GTM Excellence:
Build and scale a globally integrated GTM engine across Sales and Customer Success. Continuously define and optimize the GTM operating model, sales motions, and funnel architecture.
Sales strategy and execution:
Design and lead a high-performance sales organization for SMBs, mid-sized businesses and large enterprises. Drive forecast accuracy, process quality, and predictable revenue delivery.
Customer Success, Expansion and Monetization:
Drive customer success strategies that maximize lifetime value, reduce churn, and systematically expand revenue within existing accounts.
Prices, packaging and commercial strategy:
Own pricing strategy, packaging, monetization logic and discount governance.
International Expansion:
Lead international revenue growth with a strong focus on the US and UK, while strengthening DACH and Southern Europe.
AI-powered revenue enablement:
Leverage automation and artificial intelligence to transform lead generation, sales enablement, customer onboarding, and expansion.
You will thrive in this role if
Proven senior GTM leadership experience, ideally in B2B SaaS with revenue responsibility between €20 million and €100 million.
Demonstrated success in scaling founder-led sales to process-driven, predictable revenue organizations.
Strong business experience in sales, customer success and revenue operations.
In-depth knowledge of modern pipeline economics, forecasting, RevOps and unit economics.
Experience in enterprise sales and complex B2B purchasing environments.
Strong understanding of Product Driven Growth (PLG) with a focus on monetization.
Track record of scaling internationally, ideally also in the US.
Strategic thinker with practical execution strength.
High resilience, transformation mindset, and comfort in fast-growth environments.
What's in it for you?
Flexibility policy
- Our flexibility policy means there is no hard limit on the number of vacation days you can take
Temporary work from abroad -
If you live in the EU, you can work outside your country of residence for up to 180 days a year.
All the hardware you need and
your own macbook
If you are in Hamburg or Berlin, you will get a
Germany banknote
or access a mobility budget with the
NAVIT application
to take you to and from the office space
Subsidized
Urban Sports Club
or
class pass
Location-based membership.
In case you are located in one of the cities where most of our fellow Appinioneers are located (Hamburg, Berlin, Munich, London, Madrid, Barcelona or New York), you can access our
Coworking spaces
Kind reminder:
Be sure to submit your application in English.
This post not only describes our ideal candidate, but also serves as inspiration for what this position can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this role, we encourage you to apply. We are eager to hear from people who share our enthusiasm.
Appinio is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.