Job Description
STRATEGIC MATES is a leading company in the business consultancy sector. We are looking for a Market and Marketing Strategy Consultant, oriented to results, to design and execute market analysis and a comprehensive marketing and sales plan. This persona will be responsible for converting data and insights into a clear, measurable and actionable strategy.
Location: Remote.
Puest requirements:
- Minimum education required: Postgraduate or similar, in Business, Marketing or similar areas.
- Necessary skills: Market analysis, Strategic marketing, Business development.
- Experience in market analysis and marketing strategy / GTM.
- Mastery of benchmarks such as TAM/SAM/SOM, benchmarking, segmentation, funnel and customer journeys.
- Ability to create executable deliverables with clarity and structure.
- Analytical thinking and practical approach to implementing strategies.
Job responsibilities:
- Carry out detailed market analysis, including TAM/SAM/SOM, trends, opportunities and risks.
- Perform competitive benchmarking to identify value propositions, differentiators, prices and channels.
- Develop a complete marketing plan, including segmentation, messages, channels, funnel, content calendar and engagement strategy.
- Design Go-To-Market strategies, prices, packages/offers and commercial strategies.
- Define KPIs, control tables and recommendations by priorities.
Additional features and benefits:
- Professional growth and development opportunities.
- Dynamic and collaborative work environment.
- Focus on the well-being and personal development of employees.
Additional skills (not indispensable)
- Knowledge in strategic planning (OKRs, Balanced Scorecard, strategic maps, etc.).
- Experience in managing, obtaining and structuring data (research desk, public sources, surveys, CRM, analytics).
- Tool management: Advanced Excel/Sheets, Looker/Power BI/Tableau, GA4, HubSpot/CRM or other equivalents.
Join our team at STRATEGIC MATES and be part of a group of professionals passionate about achieving... The right move!",