Job Description

Job Description
We are looking for a copywriter specialized in Italian to create high-impact content in different communication channels. The position involves working with digital and social content, adapting messages in a culturally relevant way for the Italian audience.
Responsibilities:
Create performance copy for the website, emails, sales pages, advertorials, ads and social media in Italian.
Translate content from German or English to Italian, ensuring cultural relevance and emotional effect through transcreation, not just literal translation.
Conduct research and analysis of the Italian target audience to develop persuasive messages that connect with Italian women.
Proactively identify trends and contribute ideas for relevant content in the Italian market.
Support interaction with Italian customers on social media platforms (Instagram, Facebook groups, TikTok), responding to messages and comments.
Requirements:
Minimum 3 years professional experience in direct response copywriting.
Native Italian (C2) and C1 English level, German is optional but advantageous.
Experience in copywriting focused on storytelling and storyselling.
Knowledge of performance marketing and brand marketing.
Experience in transcreation.
Tools required: Google Workspace (especially Google Docs).
Desirable: Asana, Slack, Langdock and familiarity with artificial intelligence tools.

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