Job Description

Job Description
We are looking for a copywriter specialized in direct response to create conversion-oriented texts in multiple formats. The selected person will be responsible for optimizing sales funnels, developing persuasive messages and improving campaign performance through testing.
Responsibilities:
Write high-converting texts for landings, advertorials, listicles, advertisements, UGC and VSL scripts.
Design and optimize messages throughout the conversion funnel.
Contribute to the overall user experience through copy.
Write with a focus on a real audience, not on abstract profiles.
Perform A/B testing and continuous optimization of texts.
Propose ideas, execute them and measure results autonomously.
Requirements:
Minimum 2 years of experience in direct response copywriting in DTC, e-commerce or performance marketing.
Demonstrable track record of measurable results in campaigns.
Experience managing own copywriting campaigns.
Evidence of texts with an impact on conversion (portfolio with data).
Knowledge of sales psychology and principles of persuasion.
Ability to understand and apply biases and behavioral triggers strategically.
Fluency in German.
Use of AI tools.

Salary to receive
To agree