Job Description

Description of work
Looking for a creative person to join the performance marketing team, focused on the creation of guides for UGC content oriented to paid campaigns in social networks. The post combines creativity, advertising narrative and performance optimization on platforms like TikTok and Meta.
Responsibilities:
Write UGC content guides for high performance campaigns in TikTok, Meta and other short format platforms.
Develop creative concepts, graphics, video structures and advertising angles focused on conversion.
Collaborate with creative teams, editing, content creators and media buyers to optimize the performance of campaigns.
Iterate and adjust messages based on performance data and A/B test results.
Contribute to the ideation of organic content for social networks when necessary.
Requirements:
Demonstrable experience in writing scripts for video content on social networks.
Experience in creating UGC scripts.
Knowledge of TikTok/Reels formats: hooks, retention, rhythm and storytelling.
Ability to write direct response copy that feels natural and authentic.
Portfolio or examples of UGC work or social organic content.
Experience in paid social marketing (valued, not required).

Salary to be received
A convention