Job Description
Job Description
The selected person will be the face of the brand in short-form videos, creating engaging and results-oriented content for social networks and advertising campaigns, collaborating with the marketing team to drive growth and conversion.
Responsibilities:
Create and star in video content for platforms such as TikTok, Instagram Reels and other short video formats.
Collaborate with the social media team on the development of scripts, creative concepts and content strategies.
Design, produce and publish content in an agile way, experimenting with new formats and optimizing those with the best performance.
Develop UGC style content and conversion-oriented advertising pieces at different stages of the sales funnel.
Analyze content performance weekly and use data to improve growth strategy.
Identify trends on social networks and propose new ideas adapted to each platform.
Participate in product launch campaigns, promotional actions and brand communication initiatives.
Requirements:
Demonstrable experience driving the growth of a brand or personal account on social networks, providing measurable results.
Experience in creating UGC content and paid advertising campaigns for digital platforms.
Excellent presence and communication skills in front of the camera.
Ability to produce content quickly and manage the creative process from idea to publication.
Knowledge of best practices for short-form videos, including structure, pacing, hooks, and subtitles.
Have an adequate space for content creation, with a mobile phone, good lighting and an appropriate recording environment.
Availability to work following the communication guidelines and regulations applicable to the healthcare sector, receiving the necessary training from the company.
Salary to receive
To agree