Job Description

About the Role
Title:
CRM Specialist
Location:
Westwood United States
Job Description:
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience.
What You'll Do
Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
Manage a robust, always-on testing calendar to drive optimizations across CRM channels
Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
Partner with internal data teams to continually improve targeting and measurement capabilities
Own the health and performance of the customer database
Assist in budget forecasting and reporting
What You'll Bring to the Table
Bachelor's Degree in Marketing, Communications, Advertising or related field Bachelor's degree
2+ years digital marketing experience working in a fast-paced environment
Knowledge of website analytics tools
Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
Proven campaign management experience defining targeting strategies that drive results
Team player with demonstrated ability to work effectively with multiple cross-functional groups
Strong analytical and problem solving skills
Strong project and time management skills
Strong communication skills with the ability to gain alignment and problem solve collaboratively
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
Results oriented with a bias for action.
#heydude
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: CRM Specialist
Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate