Job Description

Web Architect + SEO/AI Specialist + Growth Marketer
(WordPress + Branding + Performance)

Modality: Negotiable [Remote / Hybrid / In-person (Angelópolis, Puebla)]

Schedule: Full time

General Description
We Love Paving Inc. (California, USA), a leading company in commercial paving, parking lots, ADA Compliance and maintenance for Property Managers, is looking for a Web Architect + SEO/AI Specialist + Growth Marketer to direct and execute all digital infrastructure, SEO, traffic, content, online reputation, lead generation and growth.

This position combines:
Advanced Webmaster
Technical SEO + Local SEO
Digital Marketing & Growth
AI applied to content
Web architecture + UX/UI
Brand positioning for the California market

The mission:
Turn WeLovePaving into the #1 commercial paving site in California and a must-see for AI results (ChatGPT, Gemini, Perplexity).

MAIN RESPONSIBILITIES
1) Web Development (WordPress + Infrastructure)
Create a new site from scratch with Kadence/GeneratePress/Bricks.
Develop global templates for 100+ city and service pages.
Migrate the current site (WordPress/Divi) to a modern and fast architecture.
Implement Hub & Spoke 2.0 structure for local SEO.
Ensure speed, security, backups and scalability.
Integrate CRM (Pipedrive) and automations.

2) Technical SEO and Local SEO
Constant speed and indexing audits.
Keyword research for Property Managers, HOAs, Retail and Industrial.
Optimize titles, goals, headers, internal links and structure.
Create and maintain local pages for all NorCal cities.
Management of Google Business Profile, NAP citations and directories.
Daily monitoring of rankings, traffic and visibility.

3) Link Building & Off-Page SEO
Strategies to acquire authority backlinks.
Links from chambers of commerce, blogs, local sites, forums and associations (BOMA, IREM, NAIOP).
Monthly authority and organic growth reports.

4) Content + AI (LLM SEO)
Create content optimized for AI (ChatGPT, Gemini, Perplexity).
Write technical articles on paving, ADA and commercial maintenance.
Implement advanced schema: LocalBusiness, Services, FAQ, AreaServed, knowsAbout.
Production of blogs, FAQs, case studies, eBooks, PDFs and technical reports.

5) Community Presence (Quora, Reddit, forums)
Answer on Quora topics about ADA, parking lots, commercial asphalt and property management.
Participate on Reddit: r/PropertyManagement, r/Construction, r/CivilEngineering, r/CommercialRealEstate.
Post technical content on forums, recruiting groups, and LinkedIn Groups.
Objective: position the brand as a technical authority.

6) Growth Marketing & KPIs
Create KPI dashboards (leads, conversions, CPL, traffic, rankings).
Optimize conversion funnels: landings, CTAs, forms.
Increase monthly organic traffic.
Improve lead quality and reduce CPL.

7) Lead Generation
Design landing pages for Property Managers, HOAs, Retail and Industrial.
Set up automations in CRM.
Optimize conversion-oriented copy.

8) Maintenance, Safety and Performance
Update WordPress, plugins and databases.
Monitor uptime and performance in Pressidium.
Fix 404, broken links, 301 redirects.
Optimize images, scripts, cache.
Review Search Console and GA4 weekly.

REQUIREMENTS
Technicians:
3–5 years minimum with advanced WordPress.
Kadence/GeneratePress/Bricks Domain.
Expert in technical and local SEO.
Experience with generative AI for content.
Mastery of Search Console, GA4, Screaming Frog, RankMath.
Knowledge of UX/UI and conversion optimization.
Intermediate-advanced English.

Desirable:
Knowledge of ADA Compliance (Plus).
Experience in construction / engineering / contractors (Plus).
Basic design (Canva/Figma).
Automations with AI.
Visa to USA desirable (not mandatory).

Qualities:
Responsible, organized and autonomous.
Strategic thinking + fast execution.
Clear communication.
Focus on results and constant growth.

WE OFFER
Competitive salary based on experience.
Weekly electronic payment in MXN.
Remote/hybrid/in-person (Angelópolis).
Flexible schedules focused on deliverables.
Opportunity to grow to Director of Digital Infrastructure & SEO.
Continuous training.
Real projects with direct impact in the USA.

Location
Remote (Mexico).
Hybrid in Angelópolis, Puebla (optional).

HOW TO APPLY
Send:
CV
WordPress/SEO Portfolio
3 recent sites
SEO metrics achieved
Content links (blogs, Quora, Reddit)
Subject: Web Architect + SEO/AI Specialist — Application

Final Message
If you are passionate about SEO, marketing, digital architecture and creating systems that grow...
If you are inspired to demonstrate the strength of Mexican talent by building global brands...
then this is your place.

We Love Paving Inc. — Strategy, innovation and excellence made in Mexico... and from Mexico to the world.",