Job Description

Job Description
The position is focused on the definition and execution of marketing strategies for launches, with special attention to market analysis, the construction of commercial narrative and the coordination of materials for webinars and sales campaigns.
Responsibilities:
Identify the specific marketing focus and main idea for each launch.
Analyze customer profiles, competitor narratives and existing ads to adjust positioning.
Monitor trends in the US and French-speaking markets.
Write and design slides for webinars and presentations.
Ensure narrative coherence across all release materials.
Collaborate with the advertising team to align marketing approach with media strategy.
Communicate regularly with the client and project manager about structure and progress.
Requirements:
Experience with sales videos and webinars.
Mastery of the commercial narrative and the psychological structure of a sales webinar.
Ability to identify and formalize a great idea based on market analysis and customer profiles.

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