Job Description

Do you think beauty is also communicated? We do.
At Marilú Salón, we not only transform looks, we create experiences. We are looking for a Girl Specialist in Digital Marketing and Content who not only "manages networks", but also builds the visual narrative of our brand from color coding to conversion.

Position Objective
Develop, execute and optimize our comprehensive digital presence, creating a high-quality visual narrative, strategically managing all channels and analyzing metrics to maximize organic growth and conversion. You will be the voice, the eye and the analyst of our brand.

Key Responsibilities
1.\ Comprehensive Design and Production: You will generate all the graphic and audiovisual material (photos, videos, reels, stories, banners), ensuring a premium aesthetic and consistent with our identity.
2.\ Audit and Optimization: You will maintain and technically optimize our profiles on Google Business Profile, Meta, TikTok and YouTube to maximize visibility and conversion.
3.\ Strategic Programming: You will manage weekly workflows and quarterly calendars to guarantee a constant presence aligned with business objectives.
4.\ Trend Hunting: You will monitor opportunities and trends to create relevant content before it becomes saturated, gaining organic traction.
5.\ Analysis and Recommendation: You will transform analytics data into concrete actions and business recommendations to improve results.

Mandatory Technical Requirements.
•\ Advanced Audiovisual Production:
o\ Actual proficiency in video editing in Adobe Premiere, After Effects, or DaVinci Resolve. (Mobile apps are not enough).
o\ Professional photography: Use of DSLR/Mirrorless cameras, composition, technical lighting and digital retouching with Adobe Lightroom/Photoshop.
•\ Conceptual Graphic Design: Ability to create visual identity for campaigns from the idea, not just using templates.
•\ Data Analysis (BI):
o\ Advanced interpretation of KPIs in Meta Business Suite, YouTube Analytics and TikTok Creative Center.
o\ Ability to translate \"clicks\" into strategies.
•\ Platform Management and SEO:
o\ Profile optimization (SEO for YouTube, Google Business Profile).
o\ Understanding organic/viral distribution algorithms and mechanics.
•\ Strategic Planning:
o\ Experience in designing Quarterly Editorial Calendars aligned to sales.
o\ Knowledge in structuring sales funnels (funnel marketing) and commercial offers.
•\ Present a product of your authorship from previous experiences (video, photo, marketing campaign)

We offer
•\ Formal contract.
•\ Opportunity to be the digital communication architect of a growing brand.
•\ Creative and collaborative environment in a cutting-edge salon.
•\ Competitive remuneration, according to a specialized and multidisciplinary profile.
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