Job Description

Boutique hotel chain in Colombia is looking for a results-oriented digital marketing specialist to manage and optimize booking campaigns.

The focus of the position is not community management or social media management, but rather paid campaigns and data analysis to generate direct bookings.

Responsibilities

Manage Google Ads campaigns (mainly search)
Manage campaigns in Meta Ads (Facebook and Instagram)
Analyze results and optimize campaigns continuously
Measure conversions, cost per booking and return on investment
Propose improvements to increase direct reservations and reduce dependence on OTAs
Coordinate with the revenue team to align campaigns with occupancy and pricing strategy
Support specific campaigns for different tourist destinations

Profile we are looking for

Demonstrable experience managing Google Ads and Meta Ads campaigns
Analytical capacity to measure results and optimize advertising investment
Experience working with conversion tracking and digital analytics
Results-oriented profile and sales generation
Experience in tourism, travel or hospitality will be valued

We offer

Working with a growing boutique hotel chain
Direct participation in the customer acquisition strategy
Possibility of growth within the group's marketing team

Flexible location within Colombia.",