Marketing Specialist for Retail and Shopper Marketing

July 25, 2026

No location

Full-time

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Job Description

Job Description
We are looking for a specialist to coordinate and execute marketing initiatives aimed at the consumer in different sales channels. The selected person will collaborate with marketing and sales teams to develop omnichannel campaigns, optimize execution at the point of sale and ensure a consistent brand experience that drives business growth.
Responsibilities:
Collaborate with the marketing team in the planning and execution of consumer-directed initiatives in different sales channels, such as department stores, supermarkets and emerging channels.
Develop and coordinate Shopper Marketing campaigns and omnichannel activations aimed at increasing brand recognition, product testing and customer loyalty.
Manage promotional programs, including digital coupons, rewards programs, distributor marketing, and content management.
Coordinate the preparation and delivery of materials, presentations and assets for clients and distributors, ensuring compliance with deadlines.
Simultaneously manage multiple projects, supervising calendars, workflows and the correct execution of campaigns.
Collaborate with distributors, agencies, suppliers and business partners to ensure effective execution at the point of sale.
Work together with the commercial team to align marketing actions with strategic growth priorities.
Maintain updated marketing calendars, documentation, tracking systems and support materials.
Collaborate in budget control, billing management and monitoring of campaign expenses.
Supervise the relationship with suppliers involved in the execution of marketing programs.
Analyze campaign performance, prepare reports and propose improvement actions based on results.
Prepare dashboards, executive reports, forms, presentations and other materials necessary to track initiatives.
Requirements:
More than 5 years of experience in Shopper Marketing, retail marketing or execution of campaigns at the point of sale.
Communication skills and ability to collaborate with teams.
Level of organization, attention to detail and orientation to quality in project execution.
Ability to work autonomously, managing initiatives from start to finish with limited supervision.
Ease of functioning in dynamic environments and solving problems with initiative.
Proficient in the Microsoft Office suite, especially Excel, PowerPoint, Word and Outlook.

Salary to receive
$90,000 - $110,000 / year