Job Description

Job Description
The position seeks a professional specialized in the creation of advertising content for video on digital platforms. The selected person will be responsible for developing creative concepts and scripts that drive campaign performance on Meta, TikTok and YouTube, in collaboration with the strategy and marketing team.
Responsibilities:
Developing powerful hooks, angles, and stories for video ads on Meta, TikTok, and YouTube.
Writing scripts for founder announcements, testimonials, user-generated content, comparisons, demystification and first-person formats.
Preparation of short and practical reports for creators, in collaboration with the creative strategist.
Coordination with video editors and performance marketing team for creative optimization.
Analysis of performance data (hook rate, retention, CTR, CPA) and definition of new testing approaches.
Created and maintained an internal archive with tested frameworks, learnings and best practices.
Requirements:
Experience writing copy for paid or direct response social networks, preferably in e-commerce or DTC.
Knowledge of the mechanics of the Meta and TikTok platforms, as well as creative trends.
Ability to write attractive, clear, entertaining scripts with effective narrative.
Analytical thinking and understanding of key performance indicators (KPIs).
Linguistic skills (native German and good level of English).
Collaborative attitude and enthusiasm for working in rapid iterations with measurable impact.
Desirable: Experience in user-generated content reporting and creator management.
Basic knowledge of editing, subtitling or motion design.
Familiarity with tools such as Notion, Asana, Slack, and Google Workspace.

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