Job Description

Job Description
Looking for a professional in e-commerce copywriting, responsible for creating persuasive content and managing the execution of campaigns, funnels, blogs and social networks. The position requires coordination with the Web and Performance teams, as well as collaboration with external partners.
Responsibilities:
Writing and Messaging (approx. 35%):
Conversion-focused writing for ads, landing pages and emails (hooks, headlines, calls to action, message consistency). Adequacy of the value proposition, handling of objections and social proof. Content briefings for design (hero, visual elements, creatives).
Execution and Creation of Funnel (approx. 25%):
Implementation of copywriting in CMS and email tool (e.g. Klaviyo): flows, campaigns, segments. Configuration and adjustments of landing pages (ATF, sections, forms), quality control (mobile, speed, tracking). Clean tagging and tracking (UTM, events, pixels) in coordination with the Web and Performance teams.
SEO and Content Engine (approx. 20%):
Creating an SEO blog pipeline: keyword research (top/middle/bottom of funnel), briefs, outlines, internal links. Editing and finalizing articles (tone, structure, fragments, meta, H2 logic). Collaboration with external writing partners to ensure quality and consistency.
UGC, social networks and creators (approx. 20%):
Obtaining and managing UGC: creator briefings, scripts and usage rights, asset storage. Content plan for organic social networks (e.g. IG, TT, LI): posting frequency, repurposing of ad and blog snippets, community basics. Collaboration with the Performance team for creative iterations.
Requirements:
1-3 years of eCommerce copywriting experience with verifiable examples (ads, landing pages, emails).
Skills in writing (hooks, headlines, calls to action) and structured long-form writing (landing page sections, case excerpts).
Understanding the conversion funnel, target audience, offers and price signals, objections, social proof, clear next steps.
Ability to independently implement text in the CMS or email tool (Klaviyo).
Basic knowledge of CSS is a plus.
Experience with Klaviyo, creating flows and sending newsletters.
German language at a very high level.

Salary to receive
€55,000 - €75,000 / year