Job Description

Manage and execute the technical strategy of the web presence (including its verticals. Your mission is to ensure that all websites are optimized for search engines, work without technical errors, and have all active marketing integrations (pixels, CRMs, forms, webhooks), so that leads automatically and correctly flow to Zoho CRM and GoHighLevel.
Key Responsibilities:
- Technical and Strategic SEO (multi-vertical)
On-page SEO (titles, meta descriptions, headers, friendly URLs, internal linking).
Off-page SEO (basic backlinks, relevant local directories).
Local SEO (Google My Business) if applicable by region.
Monitor positions, organic traffic and CTR with Google Search Console + Analytics.
It improves site loading speed, mobile adaptability (responsive), web architecture and makes crawling and indexing easier for Google robots.

- Web maintenance and coding.
Keep websites updated (WordPress, Webflow, HTML/CSS/JS or whatever platform they use).
Correct loading errors, broken links, speed problems (Core Web Vitals).
Implement minor code changes: form adjustments, buttons, redirects, JSON-LD schemas.
Ensure responsive design (mobile first).
Basic security and backup (SSL certificates, updated plugins, malware protection).

- Marketing integrations
Install and verify Meta, TikTok, LinkedIn pixels on all pages.
Configure standard and custom events (PageView, Lead, CompleteRegistration, Purchase).
Integrate web forms with Zoho CRM and GoHighLevel via API, webhook or Zapier/Make.
Ensure that field mapping works perfectly (e.g. name, phone number, insurance type, lead origin).
Set up automatic UTM tags and ensure CRMs capture them.
-Marketing and Sales Support.
Create quick landing pages for specific campaigns (with forms integrated into CRM).
Collaborate with the Marketing team so that SEO-friendly content generates leads.",