Job Description

Job Description
The selected person will be responsible for maximizing the performance of campaigns in different sectors, combining data analysis, automation and optimization strategies to achieve business objectives and contribute to the evolution of the team's tools and processes.
Responsibilities:
Manage programmatic mobile advertising campaigns from start to finish, guaranteeing compliance with CPA, ROAS, retention and profitability objectives.
Design audience segmentation strategies, bid optimization and inventory selection for different advertising formats (banner, video, native and CTV).
Plan and execute A/B tests on budgets, creatives, targeting, frequency, bids and other parameters to improve campaign performance.
Monitor investment pace, budget allocation, and risk management across a portfolio of accounts.
Analyze performance data using SQL, Python, and AI tools to identify optimization opportunities and resolve issues.
Design queries, analytical tools and control panels that facilitate decision making and increase team productivity.
Automate analysis and reporting using language models (LLM) and artificial intelligence tools.
Collaborate with the Sales, Customer Success, Product, Data Science and Supply teams to drive campaign growth and improve the platform.
Support the development of internal processes and guide junior profiles in good trading and analysis practices.
Requirements:
Between 3 and 5 years of experience in programmatic digital advertising buying, preferably in mobile application campaigns.
Experience working with DSP platforms and user acquisition and retargeting campaigns.
Knowledge of mobile measurement platforms (MMP) such as AppsFlyer, Adjust or Singular.
Experience with postback flows, mobile attribution, fraud detection and reporting tools.
Proficiency in SQL for data analysis, experience with Python and libraries such as Pandas will be an advantage.
Ability to interpret large volumes of data and convert them into optimization strategies.
Experience using artificial intelligence tools to automate analysis, generate reports and optimize workflows.
Knowledge of mobile attribution, iOS privacy, and bidding strategies in programmatic advertising.
Analytical skills, results orientation and ability to work autonomously in an international and remote environment.
Availability to work a schedule compatible with the CET time zone.

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