Job Description

Job Description
We are looking for a paid media specialist to be in charge of the strategy, execution and optimization of campaigns across different channels, with the aim of driving revenue, efficiency and brand growth. The person will be key to ensuring that campaigns generate a return on investment and remain aligned with business priorities, collaborating with regional and cross-functional teams.
Responsibilities:
Manage the strategy, execution and comprehensive optimization of paid media in channels such as paid search, paid social networks, display and video.
Manage budgets, forecasts and pace to ensure spend is aligned with business priorities and generates good ROI.
Collaborate cross-functionally with demand generation, marketing, creative and analytics teams, as well as regional DTC teams, to align paid media plans with broader go-to-market strategies.
Lead testing and experimentation across audiences, creatives, formats and platforms, continually improving performance.
Analyze campaign performance and consumer behavior, translating insights into clear actions and recommendations that drive business.
Work with analytics partners to define success metrics, dashboards and reports that clearly communicate impact and opportunity.
Ensure campaigns are executed with accuracy, speed and attention to detail.
Stay up to date with platform updates, industry trends and media opportunities, incorporating new ideas and innovation.
Requirements:
More than 3 years of experience and/or university degree in Marketing, Business Administration or Analytics.
Experience managing paid media campaigns, preferably in e-commerce, DTC, or consumer products environments.
Experience with paid media platforms such as Google Ads, Meta, YouTube, Display & Video 360 or TikTok.
Analytical mindset, able to use performance data for optimization and strategic decisions.
Experience managing major budgets and delivering KPIs based on ROI, CPA or revenue.
Ability to work in a fast-paced, fast-growing, global environment with changing priorities.
Organized, detail-oriented and able to manage multiple workflows simultaneously.
Growth-oriented mindset, with curiosity and resilience to challenge assumptions and drive better results.

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