Job Description

Job Description
This role focuses on leading the strategy and performance of Typeform's Paid Marketing campaigns. The person will be responsible for managing channels such as TikTok, YouTube, Google Performance Max and Uber Ads, managing significant budgets and developing new acquisition opportunities. You will also play a key role in measuring the real impact of campaigns through data analysis, incrementality testing and attribution models.
Responsibilities:
Lead the strategy and daily performance of major digital advertising channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
Develop a multichannel strategy to reduce dependence on search engine advertising and find new sources of growth.
Manage six-figure monthly advertising budgets.
Make decisions based on customer acquisition, revenue, CAC and LTV/CAC ratio.
Create, launch, and optimize campaigns to increase Typeform signups and new paying customer acquisition.
Work alongside creative teams to develop campaigns, concepts, texts and designs.
Design and execute A/B tests on creatives, copy, landing pages, locations, audiences and bidding strategies.
Explore and test new advertising channels, such as audio and CTV.
Develop and improve paid marketing measurement systems.
Work with Marketing Mix Modeling (MMM), incrementality studies and other measurement methods.
Design experiments to determine the real incremental impact of campaigns.
Collaborate with Tracking and Data teams to improve measurement capabilities.
Analyze results and share conclusions and recommendations with the Marketing teams and the rest of the company.
Contribute to the overall customer acquisition strategy throughout the entire marketing funnel.
Requirements:
Around 6 or more years of practical and strategic experience in performance marketing and media buying.
Solid experience managing social media and video advertising channels, especially TikTok, YouTube and Meta.
Experience managing campaigns from the initial idea and creative briefing to implementation, optimization and measurement.
Experience managing six-figure advertising budgets and obtaining efficient results.
Experience with Marketing Mix Modeling, incrementality testing, or other measurement methods beyond traditional attribution.
Strong analytical capabilities and experience working with campaign performance, conversion funnels, CAC and LTV.
Experience developing creatives and UGC content for advertising channels on social networks.
Ability to combine creativity with a solid commercial vision.
Curiosity and ability to find solutions autonomously, using documentation, collaboration with other teams or AI tools when necessary.
Ability to collaborate and influence Creative, Product Marketing, Data and Finance teams.
Comfort working in uncertain environments, performing tests, analyzing results, and modifying strategies when data indicates.

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