Job Description

Job Description
We are looking for an Editorial and Social Media Manager to lead PlayStation's communication strategy in the Spanish-speaking markets of Latin America, with a special focus on Mexico. The selected person will be responsible for developing and executing social media content strategies, collaborating with global and regional teams, driving community engagement and ensuring brand communications connect with local audiences.
Responsibilities:
Manage the strategy and daily operations of the official PlayStation channels on social networks for Latin America.
Create content that encourages community interaction and promotes video games, hardware, peripherals and brand services.
Adapt global campaigns and content to the Spanish-speaking markets of Latin America, especially Mexico.
Collaborate with global teams and external partners to plan and execute social media marketing and communications campaigns.
Develop monthly content plans together with local agencies and take advantage of real-time communication opportunities.
Support collaboration strategies with influencers and content creators.
Keep the team informed about trends in social networks, video games, digital culture and pop culture.
Coordinate live coverage of local and global events.
Manage situations that require escalation on social networks in collaboration with internal and customer service teams.
Ensure that content and tone of communication reflect PlayStation's global identity and connect with local audiences.
Analyze social media performance using metrics and reports to optimize strategy and campaigns.
Requirements:
Experience in digital marketing, content strategy or creative or media agencies.
Experience developing campaigns for social networks and analyzing their performance.
Skills for creating content for social networks, especially in video and photography.
Mastery of Adobe Premiere Pro for video editing.
Experience using social media analysis and monitoring tools or willingness to learn how to use them.
Degree in Business Administration, Marketing, Communication or related areas, or equivalent experience.
Knowledge of the social media ecosystem in Mexico and Latin America, as well as best practices for digital content.
Passion for social media and ability to identify and take advantage of emerging trends.
Interest in video games and knowledge of gamer culture.
Ability to build working relationships with internal teams, agencies and external collaborators.
Strategic thinking combined with execution skills and attention to detail.
Proactive mentality to identify opportunities for improvement and innovation.
Ability to use data and social metrics to define strategies and optimize content.
Ease of working in dynamic environments and adapting quickly to changes.
Native or fluent level of Spanish.
English proficiency.

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