Job Description

-Build and execute the company's marketing plan
-Brief, coordinate and evaluate the external agency for performance, social networks and graphic pieces, in addition to directly executing the initiatives that the agency does not cover.
-Prospect, negotiate and close commercial alliances and partnerships
-Plan and execute offline marketing: events, fairs, unions and in-person activations.
-Keep the company's price information updated and coordinate commercial campaigns
-Manage social proof: testimonials, referrals, backlinks and press.
-Measure and optimize the acquisition funnel
-Design monetization and LTV campaigns and strategies in conjunction with Sales and After-sales.
-Lead the marketing and communication strategy for expansion to new countries (Argentina, Peru, Colombia, Mexico, USA), prioritizing sites and localized content.
-Present the marketing plan to the organization and coordinate its execution with other areas
-Define and document marketing processes and policies.

What are we looking for?
-Previous experience leading the marketing area (ideally in startups, fintech or growing B2B/B2C companies).
-Strategic vision and autonomous execution capacity: this role combines strategy definition with direct operational work.
-Experience managing external agencies and defining KPIs/SLA.
-Commercial negotiation skills to close alliances and partnerships.
-Desirable: experience in expansion or multi-country / LATAM marketing.
-Good management of acquisition, conversion and monetization metrics (funnel, LTV).",