Job Description

The Marketing Assistant is responsible for ensuring the flawless execution of all marketing campaigns in alignment with the marketing plan, maintaining high quality and meeting deadlines. This role requires a solid understanding of digital marketing fundamentals and the organizations key always-on channels: email marketing, website content management, social media, webinars, and CRM/HubSpot.\nAssist in developing and executing marketing campaigns, brand collateral, and content marketing (weekly news alerts, monthly webinars, website blogs).\nFollow established processes to ensure consistent brand delivery, including messaging frameworks, visual assets, key terminology, and accurate highlights/data.\nPrepare and summarize scorecards for marketing performance and metrics.\nPartner with the Marketing Specialist/CMO to support company growth through content marketing and demand generation strategies.\nFollow the strategic events calendar to increase brand awareness and accelerate existing opportunities.\nConduct desktop competitive research to support strategic decisions.\nCollaborate with the Marketing Specialist and web agency to optimize website content.\nSupport the centralized marketing calendar by helping develop spotlight articles, social media posts, email campaigns, and industry white papers.\nCoordinate the development of marketing collateral, promotional materials, merchandise, and sales enablement assets.\nAssist with background research for specific marketing initiatives (e.g., Teachers Initiative).\nBachelors degree in Marketing, Communications, Advertising, or a related field.\n\n12 years of experience in marketing, consulting, and/or agency environments.\nExperience in B2B marketing.\nExperience in market research and analytics.\nGraphic design experience (Adobe InDesign, Photoshop, Illustrator) is a plus.\nExperience working with Content Management Systems (CMS), preferably WordPress.\nKnowledge of content marketing (social media, blogs, LinkedIn, Twitter, etc.).\nStrong writing, editing, proofreading, and research skills.\nProject management experience is an advantage.\nProficiency in Microsoft Office, especially Excel and PowerPoint.\nTeam-oriented, with the ability to collaborate with cross-functional teams.\nHighly organized, detail-oriented, and results-driven.\nExperience with HubSpot or other CRM systems (nonnegotiable).\nFully remote work environment; must have a computer with video conferencing capability.\nRequires the use of personal computer equipment, phone, and standard office tools.",