Job Description

About the role
Title:
Martech Leader
Location:
United States
About the role:
We are seeking a highly skilled and experienced MarTech leader with a strong focus on customer data, omnichannel personalization and media marketing. In this role, you will leverage your technical and leadership skills to advance the MarTech team in architecting, designing, developing and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with cross-functional teams and business stakeholders to design and implement business requirements into robust and scalable MarTech solutions, with a focus on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementation.
Key Responsibilities:
Segmentation and digital marketing architecture:
Design and implement a robust media marketing architecture for new and existing clients, spanning
Targeting and Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across multiple channels (e.g., website, email, social media, etc.).
Real-time customization:
Design and implement real-time personalization strategies for new and existing customers across multiple channels (e.g., online and offline channels).
Integrate real-time data streams (e.g. website behavior, location data, purchase history) to deliver personalized experiences.
Partner with Data Engineering to design and integrate rule-based personalization models and machine learning.
Customer Data Platform (CDP) Development:
Design and implement a CDP strategy, including:
Data Ingestion and Orchestration: Develop and manage data pipelines to ingest and enrich first-, second-, and third-party data.
Customer Segmentation and Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
Data activation: Integrate CDP with downstream systems (e.g. marketing automation, advertising platforms, NBx and engagement system) to activate customer data for personalized campaigns.
Lead data storage and management:
Design and implement a robust lead data warehouse, including:
Data acquisition and enrichment strategies.
Quality and data hygiene processes.
Compliance and data privacy considerations.
Multifunctional collaboration:
Design and implement a scalable and robust MarTech solution in collaboration with the site engineering and data engineering teams.
Work closely with marketing teams, business, IT teams and UX teams to understand their data needs, the events to be captured and deliver use cases.
Facilitate communication and knowledge sharing between all interested parties.
Technology experience:
In-depth knowledge of MarTech stacks such as Tealium, Google Cloud Platform, Kafka.
CDP experience (e.g. Tealium CDP, Adobe Experience Platform, Salesforce CDP).
Strong knowledge of data integration, data warehousing and data pipelines.
Mastery of SQL and NoSQL databases.
Experience with cloud computing platforms (Google Cloud Platform).
Compensation, benefits and additional details:
At Health-E Commerce, our goal is to provide an offering that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated based on several factors including, but not limited to, experience, skills, internal peer equity, and geographic location.
Compensation: $130,000 - 160,000
Discretionary Annual Bonus Eligibility: Up to 10%
Medical, dental, vision and 401K with company match
Dependent Care Accounts, FSAs, and HSAs
Paid Parental Leave and Bonding
Flexible PTO and office closures on all major holidays
Monthly Wellness and Internet Rebates
Professional development including support for certifications and leadership training.
Mental health resources
100% remote within the United States
Must be able to work EST hours.