Job Description

About Us:\nVenaro connects Colombian talent with international companies looking for skilled professionals. We help organizations build efficient remote teams while enabling professionals to access global opportunities, providing full support throughout hiring, onboarding, employment management, and local assistance. We combine technology, proximity, and human talent to create partnerships that drive growth and productivity on both sides.\nLocation: Remote - Colombia\nEnvironment: Colombian and International Teams\nLanguage: English Advanced\nSchedule: Monday - Friday CST / Part-time\nSalary: $3,500,000 COP - $3,800,000 COP\n\nRole Summary:\nThe Paid Media Specialist will be responsible for planning, launching, managing, and optimizing Google Ads campaigns for local businesses. The ideal candidate has hands-on experience with Google Search, Performance Max, Display, and Remarketing campaigns, along with a strong understanding of conversion tracking, landing page optimization, and lead generation strategies. This role requires fluent English communication skills, as the specialist will work closely with a US-based manager and may occasionally participate in client-facing meetings.\n\nResponsibilities:\nCampaign Strategy & Planning\nDevelop Google Ads strategies for local businesses, primarily med spas, wellness clinics, and healthcare-related practices.\nConduct keyword research and competitive analysis.\nIdentify target audiences, search intent, and local market opportunities.\nDesign campaign structures aligned with client goals, budgets, and lead generation objectives.\nDevelop strategies focused on increasing appointment bookings, consultations, and qualified leads.\nCampaign Setup & Management\nBuild, launch, and manage Google Search, Performance Max, Display, and Remarketing campaigns.\nCreate and organize campaign structures, ad groups, keywords, audiences, and targeting settings.\nWrite compelling ad copy and develop ad extensions.\nConfigure conversion tracking and attribution reporting.\nEnsure campaigns follow Google Ads best practices and platform guidelines.\nOptimization & Performance Management\nMonitor campaign performance daily and weekly.\nOptimize bids, budgets, audience targeting, and campaign settings.\nManage and refine negative keyword lists.\nImprove click-through rates (CTR), conversion rates, and lead quality.\nAnalyze search term reports and identify new keyword opportunities.\nAllocate budgets effectively across campaigns and accounts.\nIdentify underperforming campaigns and implement optimization strategies to improve results.\nLanding Page & Conversion Optimization\nReview landing page performance and user experience.\nIdentify opportunities to improve conversion rates.\nCollaborate with designers, developers, and marketing teams to implement improvements.\nProvide recommendations regarding messaging, offers, calls-to-action, and page structure.\nAnalytics & Tracking\nManage Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations.\nEnsure conversion tracking is accurate and functioning properly.\nTroubleshoot attribution and tracking issues.\nMonitor lead flow and campaign performance across marketing channels.\nReporting & Client Communication\nPrepare and deliver monthly campaign performance reports.\nAnalyze data and communicate insights and recommendations clearly.\nTrack KPIs including cost per lead, conversion rate, ROAS, impression share, CTR, and lead quality.\nPresent recommendations and next-step strategies.\nParticipate in strategy meetings with clients and internal stakeholders when required.\n\nQualifications:\n2+ years of experience managing Google Ads campaigns.\nProven experience generating leads for local businesses.\nStrong experience with Google Search campaigns.\nExperience managing Performance Max campaigns.\nProficiency in Google Analytics 4 (GA4).\nExperience with Google Tag Manager (GTM).\nStrong analytical and data interpretation skills.\nAbility to make strategic decisions based on campaign performance.\nUnderstanding of conversion rate optimization (CRO).\nExcellent communication and reporting skills.\nHigh attention to detail and strong organizational abilities.\nFluent English (written and spoken).\nGoogle Ads Certification(s).\n\nPreferred Qualifications\nExperience working with med spas, wellness clinics, healthcare practices, aesthetic clinics, or similar industries.\nExperience optimizing landing pages for lead generation.\nFamiliarity with CRM systems and lead tracking processes.\nExperience managing monthly advertising budgets ranging from $1,500 to $20,000 USD.\nKnowledge of HIPAA-conscious healthcare marketing practices.\nExperience participating in client-facing strategy discussions.",