Job Description

Paid Media Specialist\nWe are seeking a Paid Media Specialist to manage and optimize performance-driven digital advertising campaigns for a U.S.-based client. This is a hands-on role focused on measurable results, requiring strong technical expertise in paid advertising platforms and data analysis.\nLocation and Availability\nRemote position\nFull-time schedule: Monday to Friday, 8:00 am 5:00 pm PST\nEligible Countries\nCandidates must be based in one of the following countries: Argentina, Brazil, Guatemala, Honduras, Mexico, Peru\nKey Responsibilities\nBuild, manage, and optimize campaigns across Google Ads and Meta Ads.\nExecute full-funnel paid media strategies, including acquisition and remarketing.\nConfigure and manage conversion tracking, events, and analytics.\nMonitor and analyze KPIs such as ROAS, CPA, CPC, CTR, and conversion rate.\nRun and evaluate A/B testing to improve campaign performance.\nPrepare performance reports and provide data-driven optimization recommendations.\nRequirements\n35 years of experience in Paid Media or Performance Marketing.\nAdvanced hands-on experience with Google Ads and Meta Ads platforms.\nStrong knowledge of conversion tracking and campaign optimization.\nExperience managing budgets and optimizing campaigns toward clear KPIs.\nEnglish level C1 (90%) required for professional communication with U.S. stakeholders.",