Job Description

About the Role
Title:
Performance Marketing Creative Lead – Remote
Location:
Melbourne, Victoria 3000, Australia
Job Description:
About the Role
We’re looking for a Performance Marketing Creative Lead to own how paid advertising creative drives growth at Sweat. This role sits at the intersection of performance marketing, strategy, and creative, with a focus on scaling high-performing assets across channels.
You’ll combine data, insight, and creative thinking to improve acquisition performance and build the systems that enable ongoing testing and optimisation.
What You’ll Do
Own creative strategy across paid channels (Meta, TikTok, Google, Apple Search Ads)
Develop and execute a creative testing roadmap to improve CAC & LTV
Turn insights into high-performing ad concepts, hooks and messaging frameworks
Lead production of high-volume, performance-driven creative
Analyse campaign and creative performance, identifying opportunities to scale and optimise
Partner cross-functionally to improve the end-to-end acquisition funnel (app + web)
Explore new channels, trends, and AI-driven opportunities
Mentor a Performance Marketing Co-ordinator
About You
Experience in performance creative, growth marketing, or paid social strategy
Strong understanding of digital advertising platforms and metrics
Analytical mindset with a test-and-learn approach
Ability to translate data into creative that drives conversion
Comfortable working cross-functionally and influencing stakeholders
What Sweat Offers
The opportunity to join the high performing Sweat team, full of amazing people who are incredible at not just what they do, but also how they do it.
A culture of ongoing learning, including a personal Professional Development budget for you to choose how to spend.
A supportive ‘Bumps and Babies’ parental leave program, with generous leave provisions, a phased return to work and a ‘Super Booster’ payment on your return.
A safe and inclusive workplace where you can be your true, authentic self.