Job Description

Job Title: Meta & Google Ads Specialist\nLocation: Remote\nEmployment Type: Independent Contractor (Part-Time 20 Hours per Week)\nAbout the Role\nWe are seeking a proactive and results-oriented Meta & Google Ads Specialist to join our Marketing team. In this role, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across Meta and Google platforms to drive lead generation and business growth. The ideal candidate has hands-on experience with performance marketing, strong analytical skills, and the ability to support additional marketing-related administrative activities when campaigns are not actively being managed.\n\nResponsibilities\nDevelop, launch, manage, and optimize advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.\nMonitor campaign performance, analyze key metrics, and implement optimization strategies to maximize ROI and lead generation results.\nManage campaign budgets and ensure efficient allocation of advertising spend.\nConduct audience research, keyword analysis, and competitor benchmarking to improve campaign effectiveness.\nCreate and present performance reports with actionable insights and recommendations.\nCollaborate with internal stakeholders to support marketing initiatives and business objectives.\nAssist with administrative and operational marketing tasks during periods with limited campaign activity.\nStay updated on industry trends, platform updates, and digital advertising best practices.\n\nRequirements\n\nMinimum of 2 years of experience managing Meta Ads and Google Ads campaigns.\nStrong understanding of paid media strategies, campaign optimization, audience targeting, and lead generation.\nExperience analyzing campaign performance data and making data-driven decisions.\nExcellent organizational, time management, and communication skills.\nAbility to work independently in a remote environment and manage multiple priorities.\nAvailability to work 20 hours per week under an Independent Contractor agreement.\n\nPreferred Qualifications\nExperience in the Real Estate industry.\nKnowledge of CRM platforms and marketing automation tools.\nExperience supporting broader marketing operations and administrative processes.",