Job Description

Job Description
The position involves creating viral hooks and scripts for Reels, Shorts and TikTok videos, collaborating with the Editing and Social Media team, for personal brands in the business, finance and real estate sectors. The goal is to generate engaging content, optimized for retention and growth on short video platforms.
Responsibilities:
Write and provide feedback on viral hooks.
Write and provide feedback on short-form viral scripts.
Monitor playback time and dropout, adjusting based on KPI analysis and iterating on formats.
Develop distinctive series and categories for a recognizable style.
Create video text: on-screen subtitles, hook billboards, titles, descriptions, thumbnail text, and platform-tailored on-screen text (OTS).
Generate lists of topics and ideas; adapt successful examples to the topics themselves.
Collaborate with the Social Media and Editing team to determine what works, iterate and improve.
Requirements:
Portfolio with scripts/short hooks (Reels/TikTok/Shorts) including key performance indicators.
Create, publish and learn quickly, instead of producing content annually.
Adapt ideas quickly, re-edit and rewrite them as necessary.
Maintain an active following of memes, formats and creators.
Intensive use of Instagram and TikTok and knowledge of what current content should be like.
Mastery of hook mechanics, pattern interruptions and focused thinking in the first 3 seconds.
Knowledge of retention, lead capture, and content creator analytics.
Valuable: basic editing knowledge (synchronization, subtitles, B-roll sequences).

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