B2b Content Writer for the Igaming Industry

January 11, 2026

No location

Full-time

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Job Description

Job Description
The role focuses on creating high-quality B2B content for the iGaming industry, transforming products, platforms and market dynamics into clear and engaging narratives. The position collaborates with experts, product managers and marketing leaders to ensure consistent communication aligned with brand strategy and tone of voice.
Responsibilities:
Create long- and short-form content in multiple formats, including blogs, articles, interviews, case studies, website copy, landing pages, scripts, and product explanations.
Translate platform functionalities, membership mechanics and product updates into clear narratives adapted to operators, membership teams and commercial managers.
Collaborate with experts, product managers and marketing leaders to define messages and ensure consistency with brand strategy and tone of voice.
Conduct structured research on assigned topics and prepare summaries, competitive analysis, and possible content approaches.
Monitor communication from the sector and the competition to identify opportunities and propose stories in which the brand can differentiate itself.
Proactively generate new topics and propose content ideas, including focuses, headlines and structure.
Deliver drafts within agreed deadlines and participate in a review process.
Adapt writing style depending on the spokesperson, from a thought leadership approach to product-focused storytelling.
Requirements:
B2B writing experience in the iGaming sector, including operators, affiliation, traffic, regulatory compliance, product or platforms.
Ability to explain complex topics in a simple and logical way.
Knowledge of the iGaming media ecosystem and understanding of how content expectations vary by medium and format.
Ability to collect information, structure it and draw conclusions.
Proficiency in English, with grammatical correctness, clarity and narrative fluency.
Convenience to manage multiple orders and deadlines simultaneously.
Portfolio demonstrating experience in structured content.

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