Job Description

Job Description
We are looking for a creative writer specialized in performance advertising to create conversion-oriented advertising scripts. The selected person will develop content for social media campaigns, adapting the messages to different audiences and optimizing the creatives based on the results obtained.
Responsibilities:
Transform creative concepts into engaging, performance-oriented advertising scripts.
Write user-generated content scripts for advertising campaigns in Meta.
Create ads with presenters, narrative videos and performance marketing pieces.
Develop effective hooks, sales pitches, and calls to action.
Adapt messages and tone of communication to different brands and target audiences.
Analyze campaign performance to optimize and improve ads with better results.
Collaborate with creative strategists, video editors and content creators throughout the creative process.
Requirements:
Experience in copywriting for digital marketing campaigns or performance advertising.
Ability to write close texts adapted to the language of social networks.
Ability to understand different audience profiles and adapt messages to each of them.
Ability to develop stories and narratives that capture attention and encourage conversion.
Creative profile, results-oriented and with the ability to work collaboratively in multidisciplinary teams.

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