Job Description

Job Description
We are looking for an Advertising Writer specialized in conversion and growth marketing to create content that drives user acquisition, activation and loyalty. The selected person will work with the marketing and product teams to develop onboarding experiences, monetization campaigns and communications aligned with the brand identity.
Responsibilities:
Write welcome and onboarding content for new users.
Design copy for update flows, subscription screens, special offers and monetization strategies.
Create and optimize email marketing campaigns and user messages.
Collaborate with the performance marketing team in the creation of texts for paid advertising campaigns.
Ensure consistency of communication tone and brand identity across all channels and touchpoints.
Review and optimize content based on performance and data obtained.
Requirements:
6+ years of experience in conversion-oriented copywriting, preferably for digital products, apps, or subscription-based businesses.
Portfolio with examples of onboarding flows, upselling screens, email marketing campaigns, promotions and paid ads.
Writing experience focused on monetization, growth, and user acquisition.
Ability to adapt and maintain a brand's tone and voice.
Ability to interpret metrics and use data to optimize content performance.
Experience reviewing, editing and improving texts autonomously.
Experience in copywriting environments for large-scale digital products is an advantage.

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