Job Description

Job Description
We are looking for a Copywriter with experience creating user-generated content (UGC) and social media campaigns. The selected person will develop scripts and creative concepts for platforms such as TikTok, Instagram Reels, Meta and YouTube Shorts, creating authentic, conversion-oriented content that naturally connects with the audience.
Responsibilities:
Write performance scripts for user generated content (UGC) campaigns on TikTok, Meta and other short video platforms.
Develop creative concepts, hooks, advertising approaches and video structures aimed at maximizing conversion.
Collaborate with creative strategists, editors, content creators and media buying specialists to optimize campaign performance.
Adapt and optimize messages based on the results obtained and the analysis of ad performance.
Participate in generating ideas for organic social media content when necessary.
Requirements:
Experience writing content for video on social networks.
Experience creating scripts for user generated content (UGC).
Knowledge of platforms such as TikTok, Instagram Reels, Meta and YouTube Shorts, including retention techniques, storytelling and creating hooks.
Ability to write direct response texts with a natural and authentic tone.
Portfolio with examples of UGC content or organic content for social networks.
Experience in paid advertising campaigns for social networks will be an advantage, although it is not an essential requirement.

Salary to receive
To agree