Job Description

Job Description
We are looking for an Advertising Writer with experience in digital marketing to create persuasive content that drives campaigns, launches and communication actions for Laba Group brands. The selected person will adapt the tone of communication to different audiences and channels, using artificial intelligence tools to optimize content creation processes and contribute to campaign performance.
Responsibilities:
Write texts for advertising campaigns, course launches, landing pages, emails, push notifications, creatives, advertisements and other digital formats.
Adapt the tone of communication to different brands, audiences and communication channels.
Create content aimed at improving marketing metrics such as conversion, CTR and CPL reduction.
Analyze briefings, training programs and comments from marketing and production teams to transform complex information into clear and attractive messages.
Propose new ideas, creative approaches and content variants for A/B testing.
Use artificial intelligence tools for research, idea generation, writing and content optimization.
Document and maintain libraries of AI-based prompts, templates, and workflows.
Collaborate with design, product, marketing and project management teams to develop high-impact campaigns.
Manage several tasks simultaneously and deliver content ready for publication within established deadlines.
Requirements:
More than 2 years of experience in copywriting, content writing, communication or digital marketing.
Portfolio with examples of advertising campaigns, emails, landing pages, ads, publications for social networks or other digital content.
Writing ability in Ukrainian, with a clear, natural and results-oriented style.
Knowledge of copywriting and marketing techniques aimed at conversion.
Ability to adapt the tone of communication to different brands, audiences and channels.
Interest in areas such as business, technology, design, culture, education or digital transformation.
Experience using, or interest in using, artificial intelligence tools for research, generation and editing of content.
Ability to review, optimize and verify the quality of texts before publication.
Basic knowledge of digital marketing, including campaigns, landing pages, email marketing, social networks and performance strategies.
Basic knowledge of Figma and understanding of the relationship between content and design.
Ability to work autonomously, pay attention to detail and manage feedback constructively.

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