Job Description

Job Description
We are looking for a Senior Advertising Copywriter to join the marketing team of one of the largest B2C coaching companies in the German-speaking market. The selected person will be responsible for developing results-oriented advertising campaigns, creating impact ads to drive the growth of the company's various programs, books and coaching services.
Responsibilities:
Develop creative concepts for advertising campaigns aimed at attracting customers.
Write scripts and texts for advertisements in different digital formats.
Review and approve advertising pieces before their launch.
Create content for Meta Ads campaigns, especially for Instagram.
Design ads to promote books, coaching programs and free recruitment campaigns.
Collaborate with the marketing team to generate new ideas that contribute to the growth of campaigns and increased advertising performance.
Adapt messages to different target audiences, mainly people between 20 and 35 years old, while considering other audience segments.
Requirements:
Experience as a copywriter, preferably in results-oriented digital marketing campaigns.
Ability to develop creative concepts and write persuasive ads focused on conversion.
Experience creating scripts and content for social media campaigns and digital advertising.
Knowledge of Meta Ads campaigns, especially for Instagram.
Ability to work as a team and collaborate in the continuous improvement of marketing strategies.
Creative profile, results-oriented and with the ability to generate impact content.

Salary to receive
€3,500 / month