Job Description

At Indian, we are looking for a Creative Brand and Communication Manager to lead the conceptual, narrative and visual strategy of our brand at a regional level. We are looking for a profile with passion for the fashion universe, 360° vision, creative leadership capacity and orientation towards new trends and digital innovation.

Main Challenges and Responsibilities:

- Creative Concept and 360° Storytelling: Design the creative and narrative proposal for seasonal campaigns, launches and commercial dates, integrating all communication channels.
- Art and Production Direction: Prepare briefs for photographic productions and
audiovisuals, guiding the casting, styling, locations and art direction together with the fashion team.
- Content and Innovation Strategy: Define the content strategy, incorporating trends and new technological tools or Artificial Intelligence.
- Regional and Subbrand Management: Coordinate the annual calendar for Uruguay, Argentina and Paraguay, adapting the language to the particularities of each market and promoting the identity of our different subbrands (Indian, Indian Home, Indian Man, Íntima, Indian Fitness and Indian Beauty).
- Supervision and Analysis: Monitor the correct creative execution at all points of contact and evaluate the performance of the campaigns together with the Marketing team to optimize future actions.

What do we value for this role?:

- Previous demonstrable experience in creative direction, fashion communication, retail or advertising agencies.
- Strong ability to build solid conceptual narratives and direct them visually in multiple formats.
- Practical experience in audiovisual, photographic productions and art direction.
- Regional vision, knowledge of consumer trends and interest in the application of Artificial Intelligence to the creative area.
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