Job Description

Job Description
We are looking for a professional to be in charge of ABM and outbound demand generation programs, with the ability to design, execute and optimize account acquisition and conversion strategies in the B2B SaaS field. The position requires coordination with sales, product marketing and SDR team management, ensuring measurable and consistent results.
Responsibilities:
Design and execute account-based demand programs on defined account lists.
Combine and coordinate outbound SDR actions, LinkedIn advertising, events, webinars and content tracking for target accounts.
Translate ideal customer profiles, account lists, and vertical approaches into executable ABM and outbound strategies.
Continually evaluate and improve messages, sequences and segmentation.
Ensure fast and consistent tracking of inbound demand from events, webinars, content downloads and campaigns.
Define and apply service level agreements, response speed and prioritization rules.
Collaborate with the sales team to ensure high-quality deliveries and meetings.
Lead and coach the execution of SDRs, including 1:1 meetings, pipeline reviews and quality controls.
Intervene directly in high value accounts or critical programs when necessary.
Collaborate with product marketing to define outbound messages and value narrative, ensuring consistency in campaigns, SDR outreach and ABM advertising.
Define and manage the account and lead scoring strategy, including prioritization, assignment and monitoring by SDRs.
Manage systems, tools and automations, designing CRM workflows, data enrichment, sequences and automation tools.
Requirements:
Experience in demand generation, ABM, outbound or SDR leadership in B2B SaaS environments.
Experience in outbound strategies and understanding of effective tactics in the field.
Experience leading or influencing SDR teams.
Hands-on experience with account-based programs, LinkedIn advertising for ABM or outbound, and account and lead scoring models.
Systems-oriented mindset and strong execution skills.
Ability to operate at the intersection of marketing and sales without becoming RevOps.
Operator Mindset: Continuously build, execute, adjust and iterate.

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