Job Description

Job Description
We are looking for a Copywriter with marketing experience to design cold email campaigns aimed at B2B clients. The selected person will be responsible for developing persuasive messages, optimizing campaigns using AI tools, and collaborating with marketing and sales teams to improve the performance of prospecting strategies.
Responsibilities:
Design cold email sequences for B2B campaigns.
Develop approaches, hooks and value propositions adapted to different target audiences.
Collaborate with copywriters and Go-To-Market specialists to ensure quality and consistency of messages.
Research, evaluate and implement new copywriting and artificial intelligence tools in internal processes.
Create custom campaigns using tools like Clay and other automation platforms.
Optimize outbound marketing strategies to improve campaign results.
Requirements:
Experience writing cold email campaigns with response rates.
Knowledge of prospecting campaigns and metrics such as open rates, responses and conversion.
Mastery of commercial prospecting tools.
Experience with Clay, Apollo, Instantly, Smartlead or similar tools will be an advantage.
Experience using artificial intelligence tools for research, idea generation and content writing.
Ability to improve and adapt the results generated by AI through the use of prompts.

Salary to receive
To agree