Job Description

About the Role
Title:
Senior Communications Specialist
Location:
SANTA CATALINA HALL
Job Description:
Job Profile:
External Relations and Advancement Specialist 3
Job Family:
External Relations and Advancement
Time Type:
Full time
Max Pay – Depends on experience:
$80,000.00 USD Annual
Minimum Qualifications:
Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Job Description:
Position Salary Range:
$75,000 - $80,000 per year; DOE
The College of Integrative Sciences and Arts (CISA) Dean’s Office is seeking a dynamic, experienced
Sr. Communications Specialist
to join our team. This position reports to the Director of Marketing and Communications and works collaboratively with a team of strategic creative professionals. The person in this role will serve as the principal writer and editor of an array of communications projects, proactively and as assigned, for internal and external constituents and across platforms, maintaining a consistent CISA voice. Projects led by this position include, but are not limited to, advertising copy, text for web pages, speeches, scripts for videos and podcasts, stories and blog posts featuring CISA research, faculty and students, and materials related to academic programming.
This position also assists the director in leading the messaging arc for the organization and providing a strategic framework to grow and maintain CISA’s marketing communications to prospective students, current students, alumni and the community. The person in this role will oversee email campaigns, list management, segmentation and email journeys to help refine CISA’s recruiting funnel, as well as relevant analytics tracking for performance improvement. This position works independently and collaboratively to gather information to produce communications that increase brand awareness, tell CISA’s story and strategically promote all facets of the college. This position may manage student workers as part of its duties.
This position will be based on the ASU Polytechnic campus and will require periodic travel between ASU metro-Phoenix campuses.
Arizona State University offers a comprehensive benefits package to enhance your total compensation. This package includes flexible work schedules, low-cost health and life benefits, a wellness program for preventative health education and screenings, tuition waiver for benefits-eligible staff members, as well as tuition reduction for their spouses and dependents, a disability and leaves program for income protection, employee assistance for free and confidential behavioral health services, volunteer and professional development release time, disability resources and retirement program designed to promote long-term savings and provide income upon retirement.
Essential Duties:
Works with the Director of Marketing and Communications and to develop marketing communication goals, plans, and strategies to increase awareness and visibility of CISA’s distinctive programs, expertise and people, ensuring projects meet the goals of CISA and broader goals set by ASU.
In collaboration with the director and other CISA team members, creates and implements the strategy and schedule for email campaigns to prospective students and their families, current students, alumni and the wider community through e-newsletters, segmentation, dynamic content, targeted emails and email journeys through the Salesforce platform.
Understands building and using segmented lists of data in order to reach intended audiences to meet set communications objectives and optimize performance.
Writes marketing communications content for materials related to academic offerings and curricula, events, digital advertising, and scripts for videos and podcasts.
Proofreads and edits content produced by others to enhance style and readability, ensuring it meets AP style, ASU brand guides and CISA objectives.
Interviews, researches, writes and edits content for articles for a variety of print and electronic uses, including news and feature articles for campus publications, web sites, and newsletters, as well as external publications, often translating complex academic concepts into stories that can be understood by a broader audience.
Writes executive communications, such as scripts, speeches, or talking points for presentations and meetings
Engages with the dean, faculty, school directors, director of Office of Veteran and Military Academic Engagement, and other administrators in promoting the college and its schools, events, their research activities and expertise.
Ensures that marketing and communications content is engaging, thoughtful, inclusive, represents CISA’s values and mission, and is optimized for intended channels.
Builds relationships with other ASU communicators, ASU Enterprise Brand Strategy and Management, Academic Enterprises and other professionals on ASU campuses, as well as communicators in the local community and larger Arizona market.
Creates reporting to show measurables to assist with analyzing strategic efforts, including data related to email communications and advertising.
Engages best practices related to search engine optimization and accessibility in digital communications.
Manage projects and work flow using Wrike, a project management platform.
May coordinate day-to-day work of student employees.
Perform other duties as assigned by the Director to support Marketing and Communications operations.
Desired Qualifications:
Experience successfully copywriting and editing with a sharp eye for detail to craft engaging, accurate and brand-aligned content for a variety of channels, including feature stories, advertising, websites, e-newsletters.
Experience creating dynamic email content, building lists and managing campaigns in Salesforce, or a similar CRM system, to deliver strategic email journeys, as well as using utms or other methods to track call to action success.
Experience working in spreadsheets to manage sensitive data and information, as well as to provide reports for analyzing results .
Ability to translate complex academic concepts within a variety of fields into writing appropriate to the level of understanding the target audience, shifting writing voice to meet audience and channels.
Experience in interviewing people and writing long form and short form prose across channels for a brand in higher education, exercising a high degree of judgment and diplomacy.
Demonstrated knowledge of public relations, marketing and communications principles, practices and procedures, including best practices for SEO and accessibility.
Experience in establishing and maintaining effective working relationships with diverse collaborators and constituents, and demonstrated success working as part of a collaborative team of creatives.
Skilled in organizing work, prioritizing projects, meeting deadlines, and operating efficiently in a fast-paced work environment.
Experience managing interns and student workers.
Knowledge of the educational, research, and public service mission of a major public research university; knowledge of the ASU and its connection to the Valley’s economic and workforce development, a big plus.
Demonstrated knowledge and adoption of interactive tools and technologies to help with communication implementation and project organization, including Wrike, Slack, Airtable and ChatGPT.
Experience with relevant software and platforms, such as those in Adobe Creative Suite, for photo optimization and design, Google Slides and other Google Suite applications, Microsoft Word, Excel, Powerpoint and Dropbox.
Knowledge of the principles of exemplary customer service demonstrated through actively listening, acknowledging, and responding to inquiries; taking ownership and resolving each concern or problem as appropriate; exhibiting professionalism and expertise in every interaction and engaging in professional development to meet expectations for service excellence.
Working Environment:
Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%).
Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (5%).
Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
Ability to clearly communicate verbally, read, write, see and hear to perform essential functions; Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.
This position receives regular review of objectives by department administrator.
Hybrid work is an option for CISA employees. Hybrid arrangements
allow employees to
spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or Provost level approval is required.
Department Statement:
ASU's College of Integrative Sciences and Arts (CISA) seeks candidates who are passionate about connecting academic learning with real-world outcomes and fostering student engagement. As part of CISA, your expertise will contribute to a college culture grounded in service, purpose, and practical impact.
CISA is a leader in applied and career-connected learning, with continuous innovation in teaching, curriculum development and AI integration. CISA has more than 9,000 students at all levels, 84 programs and 361 faculty members. We build degree programs and pathways that are flexible and relevant, providing opportunities for students to discover their passion, develop lifelong transferable skills and enjoy employment success. CISA is committed to ASU’s Charter of inclusive excellence, access and impact, where all faculty, staff, and students can thrive.
Arizona State University, ranked the No. 1 “Most Innovative School” in the nation by U.S. News & World Report for 10 years in succession, has forged the model for a New American University by operating on the principles that learning is a personal and original journey for each student; that they thrive on experience and that the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students.
ASU is ranked in Newsweek’s America’s Greatest Workplaces and Forbes America’s Best Employers for Women, and touts a Healthy Arizona Worksites Platinum Award.
To learn more about ASU and the College of Integrative Sciences and Arts visit http://about.asu.edu/ and http://cisa.asu.edu.
Driving Requirement:
Driving is not required for this position.
Location:
Campus: Polytechnic
Funding:
No Federal Funding
Instructions to Apply:
Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the
Workday
Jobs Hub.
Please use the link below to log in using single sign-on.
https://www.myworkday.com/asu/d/inst/1$9925/9925$19236.htmld
To be considered, your application must include all of the following attachments:
Cover letter
Resume or CV
Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.
Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.
Important:
Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact
HR Talent Acquisition
before the posting close date to request edits.
Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.
Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report:
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.
Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
Employment Verification Statement:
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
Background Check Statement:
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Fingerprint Check Statement:
This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.