Job Description

About the Role
Title:
Senior Manager, Web & SEO
Location:
Aurora United States
Job Description:
Position Summary
AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).
Corporate Office: Aurora, IL - Hybrid Schedule with two remote days
Salary: $137,800 - $168,000
Your role at AudioNova:
This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.
Key Responsibilities
Own Website Performance as a Revenue Driver
Lead end-to-end website strategy across AudioNova.com and supporting digital properties
Translate business goals into site performance improvements (appointments, conversion rate, revenue)
Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
Partner with global and technical teams to improve site speed, mobile performance, and UX
Lead Advanced SEO Strategy
Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
Partner with external agencies and internal stakeholders to ensure accountability to outcomes
Own forecasting, performance tracking, and ROI measurement for organic search
Build and Scale a CRO & Experimentation Program
Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
Analyze user behavior and funnel drop-off points to inform hypotheses
Optimize key conversion points: appointment booking, lead forms, product pages
Partner with analytics and media teams to ensure full-funnel visibility
Strengthen Analytics & Attribution
Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
Partner cross-functionally to improve attribution from lead → appointment → revenue
Develop dashboards and insights that directly inform investment decisions
Identify and resolve data integrity issues impacting performance visibility
Drive Cross-Functional Execution
Act as the primary liaison between Marketing, IT, Product, and Global teams
Define requirements and prioritize development roadmap for site enhancements
Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
Hold internal and external partners accountable to timelines and outcomes
Influence senior leadership with data-driven recommendations
Qualifications
7-10+ years of experience in SEO, CRO, and digital product/web management
Proven track record of driving measurable growth in traffic, conversion, and revenue
Deep expertise in:
Technical SEO (site architecture, indexing, Core Web Vitals)
On-page and content strategy
Conversion rate optimization and experimentation frameworks
Strong analytical skillset:
GA4, tagging frameworks, attribution models
Ability to connect marketing activity to downstream revenue impact
Experience managing agencies and holding partners accountable to performance
Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
Ability to operate both strategically and hands-on
Strong cross-functional leadership and communication skills
What Success Looks Like
Significant increase in organic traffic and high-intent visibility
Measurable lift in website conversion rates and booked appointments
Improved eBooking conversion rates and speed to appointment
Clear, trusted end-to-end conversion visibility (online + offline)
A structured, continuously improving experimentation engine tied to revenue
Improved visibility across both traditional search engines and emerging AI-driven discovery environments
Website positioned as a primary growth driver, not just a support channel
Why This Role Matters
AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.
Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.
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