Job Description

About the Role
Title: Senior Marketing Specialist, User Acquisition
Location:
Denver United States
Hybrid, Denver
Full time
Job Description:
Ibotta is looking for a data-driven Senior Marketing Specialist, User Acquisition to drive user growth, and brand visibility through digital media and T.V. campaigns. This role is responsible for managing new user acquisition strategies across digital channels to achieve growth goals.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
What you will be doing:
Help drive user acquisition strategy for the Ibotta consumer app via digital marketing channels.
Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of digital channels and make optimizations based on this data.
Leverage AI to support analysis, decision-making processes, and marketing strategy formulation
Partner closely with analytics, creative, lifecycle, product, and integrated marketing teams
Ability to think creatively and holistically from concept to activation for user acquisition campaigns
Manage Ibotta's streaming & linear T.V. strategy, allocating budget, managing partners and achieving performance goals
Integrate your strategies with marketing and organization wide stakeholders to meet and exceed company goals
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
What we are looking for:
3-5 years executing performance marketing campaigns for app in search, social or both
Demonstrated ability to lead app growth strategies
High proficiency in data analysis experience with MMPs (AppsFlyer, Adjust, or Branch) and Excel or Google sheets to measure CPAs
Understanding of mobile attribution and data flows through MMPs.
Experience building and maintaining relationships with non-marketing teams across an organization.
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $80,000 - $90,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.