Job Description

Strategy, configuration, segmentation, tracking and optimization of campaigns in Meta Ads, Google Ads and other digital channels according to the needs of each client.

Sending mailings

Diseño o adaptación de campañas de email marketing, segmentación de bases de datos, envío, seguirio de campañas y reporte de aperturas, clics y resultados.

Plan a Google Ads

Creation and management of Google Ads campaigns, including search campaigns, display and remarketing, optimization of performance, analysis of results and recommendations for improvement.

Web page updates

Upload and update content such as texts, images, banners, promotions, news, events and news.

It will also support the basic optimization of web content with focus on positioning, clarity, conversion and user experience.

Production and adaptation of content

Support for the coordination, production and adaptation of graphic, photographic and audiovisual content for social networks, digital campaigns, web pages, mailings and other communication channels.

Analyzes and reports

Monitoring of key metrics, elaboration of monthly performance reports and generation of strategic recommendations to improve each client's digital results.

Optimization SEO, GEO and AEO

Application of criteria of SEO, GEO and AEO to improve the digital visibility of brands in traditional search engines, engines of response and artificial generative intelligence.

This includes the optimization of web pages, blogs, commercial texts, frequently asked questions, service files and digital content oriented to respond better to the searches and needs of users.
Knowledge and handling of tools such as:

Meta Business Suite
Meta Ads
Google Ads
Google Analytics
Email marketing platforms
Content programming tools
Canva u otras herramientas de diseño básico
Gestores web básicos como WordPress, Wix, Shopify o similares",