Job Description

OVERVIEW

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
Reddit has a flexible workforce: if you live close to one of its physical office locations, you can come into the office as often as you’d like, and if you don’t live near one of its offices, you can work remotely in any country in which Reddit has a physical presence.
About the team
The Community Product Marketing team takes policies and products to market with our core audience in a way that builds trust, drives adoption, and strengthens the platform’s ecosystem through disciplined, insight-driven, and empathetic execution. Within this team, the Staff Community PMM, Trust and Safety will lead product marketing for experiences that help protect redditors and strengthen trust in Reddit, helping people understand how safety products work, what changes mean for their communities, and how to use the tools available to them.
About the role
As Staff Community PMM, Trust and Safety, you’ll own inbound and outbound product marketing for safety and platform integrity products. You’ll bring deep Trust and Safety expertise to product planning and go-to-market execution, turning complex technical capabilities into clear, credible narratives for people on and off Reddit. In this individual contributor role, you’ll partner closely with Product, Safety, Policy, Community, and Communications teams to launch products, drive adoption, and build understanding of Reddit’s approach to protecting authentic participation.
What you’ll do
- Product and audience insights: use research, community feedback, data, and market insights to identify redditor and moderator needs, and translate these insights into audience segments, product recommendations, and go-to-market priorities.
- Go-to-market strategy: own positioning, messaging, launch goals, and activation plans for Trust and Safety products, tailoring strategies to different communities and audiences from early testing through broader rollout.
- Trust and Safety storytelling: explain how products address issues such as spam, coordinated manipulation, and harmful behavior, communicating benefits, limitations, and trade-offs clearly, with care for community trust and the information needed to keep defenses effective.
- Launch execution: lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns, aligning partners on readiness, timing, and messaging, and adapting plans as products evolve.
- Community education and adoption: create resources that help redditors and moderators understand safety changes and use relevant tools, explain how platform protections and community moderation work together, and bring community questions and feedback into product planning.
- Cross-functional partnership: serve as the product marketing partner to Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications, building alignment across teams and providing clear recommendations on sensitive launches.
- Measurement and iteration: define and track measures of audience understanding, product adoption, and campaign effectiveness, and use results and community feedback to improve messaging, launch plans, and future product direction.
Who you are
- 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences.
- Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics.
- Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
- Proven ability to influence product strategy and lead complex launches with technical and non-technical partners. Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
- Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
- Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.
Preferred qualifications
- Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
- Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
- Experience navigating high-growth, highly ambiguous tech environments.
Benefits
- Comprehensive healthcare benefits and income replacement programs.
- 401k with employer match.
- Global benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
- Family planning support.
- Gender-affirming care.
- Mental health and coaching benefits.
- Flexible vacation and paid volunteer time off.
- Generous paid parental leave.
In addition to base salary, this role is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Reddit is an equal opportunity employer committed to building a workforce representative of the diverse communities it serves.