Job Description

Position Overview
As User Acquisition Manager at Finfin Play I Fashion League, you own paid UA for a live fashion/dress-up game. You'll work daily with a live LTV model — translating cohort outputs into bid decisions and budget allocation across mobile ad networks and DSPs. Success is measured by cohort-level ROAS, D7/D30 retention vs. model assumptions, and CPI efficiency — not reach or impressions. Core KPIs are pLTV, cohort payback period, and install-to-revenue attribution.

What You’ll Do

Campaign Operations
- Run campaigns across Meta, TikTok, Google UAC, Apple Search Ads, ironSource/Unity LevelPlay, AppLovin MAX, and Moloco
- Set and adjust bid strategies from D30/D90 LTV model outputs
- Optimize daily against cohort ROAS; scale or pause on pLTV signals
- Manage rewarded UA (Tapjoy, Mistplay) as retention allows
- Run hypothesis-driven A/B creative tests via Firebase Remote Config; analyze by creative tag, audience segment, and install source
- Weekly CPI / ROAS / D1–D7 cohort reporting for product and leadership team

Cohort Analysis & Modeling
- Pull D1/D7/D30 retention per cohort monthly; compare vs. model assumptions; escalate deviations with proposed bid adjustments
- Recalculate max defensible CPI independently when retention shifts — proactively, without waiting to be asked
- Feed real campaign data back into revenue model in collaboration with data team

What You Bring

Mobile Ad Networks:

MMP / Attribution

Mobile KPIs:

LTV Modelling:

Search & Social:

Analytics & Testing:

Domain:
- AI-Native Workflow: You already use Claude, ChatGPT, Cursor, or similar tools daily to build, analyze, and automate. This is not a preference - it's how we expect you to work

What We Offer
- Full ownership of UA on a live, growing game
- Competitive compensation + phantom shares
- Remote across EU/CH or on-site in Zurich — your choice
- A lean, international team moving fast across gaming, fashion, and 3D technology
- A genuinely rare intersection: performance marketing inside a product that sits at the edge of gaming, fashion, and creator culture

How To Apply
Send your CV to r ecruiting@finfinplay.com with the subject line: User Acquisition Manager — [Your Name] . If selected, a member of our recruitment team will be in touch. Good luck!