Job Description

Job Description
We are looking for a Copywriter and Content Localization Specialist to create and adapt texts aimed at the German market, guaranteeing clear, attractive communication aligned with the brand identity. The selected person will collaborate with creative, marketing, SEO, product and customer service teams to develop optimized content that drives conversion across multiple digital channels.
Responsibilities:
Write persuasive and conversion-oriented texts for campaigns on social networks, email marketing, SMS, push notifications, catalogs, printed materials and other channels.
Collaborate with designers, video editors and other creative teams to review and adapt content, using artificial intelligence tools to optimize the process.
Create and optimize copy for search engine advertising campaigns (SEM), improving CTR and conversion rate.
Locate and review the contents of the website and application, ensuring its linguistic quality and adaptation to the target market.
Adapt product launches, promotional campaigns and seasonal calendars for the German public.
Use artificial intelligence tools to streamline the translation, localization and review of content while maintaining consistency with the brand.
Adapt the tone of communication to maintain a consistent, close and results-oriented brand identity.
Collaborate with SEO teams to create optimized content that improves visibility in search engines.
Work with the customer service team to incorporate learnings and improve communication with users.
Analyze competitive trends in the German market and apply them to the development of new content.
Manage several projects simultaneously, guaranteeing quality and meeting deadlines.
Requirements:
Between 3 and 5 years of experience in copywriting and content localization in German and English.
Experience writing content for ecommerce brands, especially in the fashion, home or lifestyle sectors.
Knowledge of British English and its linguistic and cultural particularities.
Experience in writing content for SEM campaigns will be positively valued.
Knowledge of tools such as Smartling, Iterable or similar platforms will be a plus.
Familiarity with artificial intelligence tools applied to content creation and localization.
Writing skills, adaptation of tone and attention to detail.

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