Job Description

Job Description
In this position, writing is combined with data-driven strategy, copywriting and conversion optimization. The aim is to create content that generates measurable results in digital ads, landing pages and online communication channels.
Responsibilities:
Conceptualize and write conversion copy for digital ads (social networks, Google Ads) and landing pages.
Create product pages and email marketing sequences aimed at customer activation.
Develop and implement a content marketing strategy that supports business objectives.
Conduct keyword research, SEO copywriting and produce informative content (blog posts, guides, FAQs).
Provide copy for social media channels (captions, stories) with a focus on engagement and reach.
Manage the online community and maintain a positive digital presence in accordance with the brand.
Independently maintain, structure and publish content in the CMS.
Collaborate with graphics and video specialists to ensure consistency between text and images.
Requirements:
Experience writing sales-oriented marketing texts (portfolio or work samples required).
Knowledge of content marketing and SEO, ability to develop strategies, research keywords and optimize content.
Fluent command of the German language (C2) and the ability to communicate complex topics in a clear and attractive way.
Management of digital tools and CMS platforms.
Experience in using AI tools to support research, idea generation, draft writing and process optimization.
Basic knowledge of design and video to collaborate with content creation teams.
Experience in community management and managing multiple social media platforms.

Salary to receive
€2,500 - €4,200 / month