Job Description

Location: Colombia\nModality: 100% remote\nType of contract: Indefinite\nHours: Monday to Friday from 8:00 a.m. to 7:00 p.m. m. to 5:00 p.m. m.\nExperience required: Minimum 3 years\nEssential language: Advanced Portuguese\nDesirable language: English\n\nJob objective:\n\nLead and execute B2B marketing strategies oriented to the corporate market, demand generation and development of business opportunities in Latin America. You will be responsible for connecting Marketing initiatives with the objectives of the Sales team, optimizing the commercial funnel and contributing to business growth through strategies based on data and results.\nProfile requirements\nProfessional in Marketing, Business Administration, Communication, Advertising or related careers.\nMinimum 3 years of experience in B2B marketing, demand generation and development of strategies for the corporate market.\nExperience in marketing funnel management, lead qualification and pipeline generation commercial.\nExperience working in an articulated manner with Marketing and Sales teams, SDRs, commercial executives and strategic account managers.\nKnowledge of CRM and marketing automation platforms, lead management and monitoring of indicators.\nExperience in planning, execution and measurement of multichannel campaigns.\nAbility to analyze performance indicators, identify opportunities for improvement and propose results-oriented actions.\nExperience in project management, budgets and monitoring of return on investment (ROI) monitoring indicators such as MQL, SQL, lead conversion and pipeline generation.\nCoordinate actions with commercial teams to strengthen the conversion of opportunities.\nPlan and measure multichannel campaigns, optimizing resources and budgets.\nAnalyze results, prepare performance reports and propose continuous improvements.\nMonitor the ROI of marketing initiatives.\nDrive strategies aimed at corporate accounts and regional markets in Latin America.\nKnowledge desirable\nExperience in technology companies, IT services, infrastructure, hardware, software or corporate solutions.\nExperience in regional marketing operations in Latin America.\nKnowledge of Account-Based Marketing (ABM), consultative sales and campaigns for strategic accounts.\nManagement of MQL and SQL lead qualification methodologies.\nExperience with business intelligence tools, B2B prospecting and marketing automation.\nEnglish as an asset added.\nKey competencies\nStrategic business vision and results orientation.\nAnalytical thinking and data-based decision making.\nLeadership and ability to coordinate regional initiatives.\nAbility to connect Marketing strategies with Sales needs.\nOrganization, autonomy and priority management.\nEffective communication and ability to work in multicultural environments.\nOrientation to continuous improvement and operational efficiency.",