Job Description

Position Objective

The person in charge of the SMM position will be responsible for building and strengthening the digital presence of our clients, through the strategic management of online communities. You must plan, create, and execute relevant content according to the proposed strategies and aligned with the brand identity, establishing a communication bridge between it and its audiences. Its main focus will be to increase interaction and engagement, build relationships of trust, and position brands as references within their industry.

Detailed Responsibilities

Design and execute the content calendar

-Create monthly/quarterly content plans in collaboration with agency resources, external suppliers and each client's team

-Define key themes, special dates, campaigns, and appropriate formats (images, videos, carousels, stories, reels, etc.).

-Guarantee consistency of tone, aesthetics and messages with the brand identity.

-Supervise the execution of publications, ensuring quality and timeliness.

Write and schedule posts

-Write creative, clear copy aligned with the brand's values and objectives.

-Use scheduling tools such as Meta Business Suite, Onlypult or agency phone to ensure publications are released as planned

-Adapt the content to each social network respecting its particularities.

Analyze metrics and prepare performance reports

-Monthly review key indicators (KPI): reach, interactions, follower growth, CTR, conversions.

-Prepare clear reports that highlight relevant findings and opportunities for improvement.

-Make tactical adjustments based on results to optimize the strategy.

Come up with creative ideas to improve interaction and growth

-Identify new trends and formats that can adapt to the brand.

-Propose campaigns, raffles, dynamics and collaborations with influencers or related brands.

-Suggest online and offline activations to strengthen the community.

Monitor and respond to messages, comments and mentions

-Actively manage interaction with users, resolving questions, responding to comments and thanking mentions.

-Maintain a cordial tone and aligned with the brand manual, even in challenging situations.

-Refer cases that require it to other areas (e.g., customer service, technical support).

Coordinate with the design team to produce visual materials

-Write clear briefs for the creative team

-Review materials before publication ensuring visual and textual coherence.

-Propose creative improvements that enhance the visual impact.

-Add references/use of client material

Spot content trends and opportunities

-Keep up to date with changes in algorithms and social media trends.

-Analyze audience behavior to identify interests and needs.

-Identify key moments to generate relevant and timely content.

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