Job Description

Job Description

We are looking for a Digital Marketing Analyst responsible for managing and optimizing the social media presence of companies dedicated to the cleaning and restoration of upholstery (sofas, mattresses, rugs, chairs and vehicle upholstery).

The main objective of the position is to generate potential customers (leads) and increase brand visibility through content strategies, digital advertising and active social media management.

Main functions

Manage and administer the company's social networks (mainly Instagram, Facebook, TikTok and Google Business Profile).

Create and plan visual and audiovisual content (before and after cleanings, processes, results, client testimonials).

Design monthly content calendars.

Publish organic content and optimize its reach.

Manage advertising campaigns in Meta Ads (Facebook and Instagram).

Analyze performance metrics and propose improvements in campaigns.

Respond to messages and comments on social networks.

Develop strategies to attract clients in specific geographic areas.

Analyze market and competitive trends.

Coordinate with the operational team to obtain visual material of the work carried out.

Requirements
Training

Studies in Marketing, Digital Marketing, Communication, Advertising or related careers.

Experience

Minimum experience of 1-2 years managing social networks of companies or brands.

Experience in managing advertising campaigns on social networks.

Technical knowledge

Meta Business Suite / Meta Ads Management.

Content creation for Instagram, Facebook and TikTok.

Design tools like Canva, Photoshop or similar.

Analysis of metrics and digital performance.

Basic knowledge of lead generation strategies.

Competencies

Creativity for visual content.

Analytical capacity.

Organization and planning.

Results orientation.

Good digital communication.

Proactivity.

Position Objectives

Increase the online visibility of the company.

Generate contacts and service requests through social networks.

Improve the digital reputation and local presence of the brand.

We additionally value

Experience working with local service companies.

Experience in marketing for cleaning businesses or home services.

Knowledge of local SEO and Google Business Profile.

Experience in creating viral content or reels.",